Well It's nearly xmas time again - how do I know, just watch the adverts on childrens TV. Now I thought that there was supposed to be some kind of code of practice to prevent this sort of blatant advertising and subsequent "pester power" which will no doubt drive 50% of all parents clinically insane in the run up to the festive season.
I have a different objection to these advertisements - the products themselves. Half of them are clearly promoting extremely sexist gender roles - "My Little Housemaid" and "Aggressive Homophobic Racist Taxidriver" for example. OK I know that children are allegedly already programmed genetically and that there are quite significant cognitive sex differences (I knew that degree in psychology would come in handy one day!) and it is generally considered that play enhances social learning -nethertheless I still find the whole idea of these extremely sterotyped toys disturbing, especially the ones that promote the idea that the woman's place is in the home raising children instead of becoming glamourous mechanics and fixing my car when it goes wrong - with garage bills being what they are I'd be happy to pay them if I got some eye candy in return...nudge nudge...
*runs off for cold shower and lie down in darkened room*
Anyway having discussed this matter extensively with my alter ego I've come to the conclusion that it's time for the DarkAdaptedEye educational toy range to be launched on an undeserving world. First we have an anatomical toy - My Little Leper - look his hands really fall off! To improve hand-to-eye co-ordination we have Bomb Disposal Barbie (get it wrong and its goodnight Vienna) and to develop an interest in sport Tellytubby Death Match Wrestling. Anyone interested in developing the range further? Cuddly Mister Squeakys anybody?
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