Have just spent marathon session in front of TV catching up on stuff videoed this week. Adverts appear to be getting worse, but at least they can be fast-forwarded through with the exception of anything with that cheeky little chappie Mister Mouse whatever he's trying to sell - cheese I think? Don't correct me I want to believe.
Anyway what has got me rather irritated is the corporate identity advert that you get at the beginning, end and start and finish of ad breaks on sponsored programmes. Listen you corporate morons I just want to see the programme - I don't want to use your telephone service, I don't want to drink your alcoholic beverage and when my concentration is really wandering I don't want to think that the two fuckwits from directory enquiries are part of the programme I'm trying to watch - it then takes me a good fifteen minutes to work out that they are not the missing people that Jack Malone is trying to find in Without a Trace although it is a very seductive idea...
For me anyway television advertising doesn't work - I don't really believe that the hideous Ainsley Harriot can clean my dishes better than the other leading brand although he's quite welcome to come round and interview my oven anytime he likes. Why is the leading cat food not made in flavours that would seem to have more appeal to felines - small squeaky rodent and sparrow flavour for example. Why are burgers advertised by trying to entice infants to pester parents so that they can have the "free" toy and a saturatedcarboadditiveinstantweightgaingodirectlytothemorguedonotpassgo (tm) greaseburger and fries - It's finger burnin' great and so on... *Rant Rant Rage etc etc*...
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